Multitasking performance under a time pressure or special aspects of a training for marketers

Recently we discovered that our magazine has permanent (!) and very respected readers. It was a surprise, because we thought the magazine was just a news almanac of our work. But the news was accompanied by a request – to report not only our news, but also interesting cases from practice. We react quickly.

This month we came across an interesting case. Our long-time partner FMCG Corporation with a worldwide reputation and brands No. 1 in its industry, made another order in Tailored: leadership and management training for its elite team, the Marketing Department in Russia.

The situation was not easy from the very beginning: there was no direct contact with the internal Customer due to a foreign business trip, the number of training topics in the internal order that came 2 days before the training by e-mail, as well as their range could include up to 6 full program. It was impossible to expand the program (move it, split into parts) – time is short, the experience and requests of the participants were also very different.

To solve the case successfully, we used 3 approaches. First, creative focus tasks based on the knowledge of the specifics of the group’s work and revealing their creative potential. Secondly, brainstorming with team dynamics and the desire to find the right solutions on their own. Next, cases in which it was necessary to apply the tools learned in the training. The group was responsive on 100%. As a result, the “miracle” was accomplished, the customer is satisfied, the desired results are obtained.
 

Feedback from participants:

“We achieved almost impossible: we discussed all the topics interesting to the group”;

“Key points are covered with details, a lot of teamwork, interesting, dynamic”;

“The best trainer and training”

Multitasking performance under a time pressure or special aspects of a training for marketers
Multitasking performance under a time pressure or special aspects of a training for marketers
Multitasking performance under a time pressure or special aspects of a training for marketers
Категории: News